On-demand
A consistent brand experience in an inconsistent time
With Cassio Cappelossa, Charles Swann and Chris Lewandowski
During this webinar, our expert panel covered the challenges and headwinds brand leaders currently face as they struggle to build their brands amongst distracted and empowered customers.
More importantly, they discussed approaches and strategies that cut through the noise to deliver value as teams shift from managing their brand as an asset to one that resonates and facilitates consistent growth in an era of remote workforces, social and cultural shifts.
Access the webinar now!
What's inside
Branding strategies that cut through the noise
New realities: turning your brand into a critical strategic asset in the customer experience age
How to develop and support the business case for brand investment
Delivering a consistent experience across every touchpoint
Rebranding: when, why, and what kind fits for brand evolution
Properly tracking and measuring brand value